Academic papers Marketing:

 

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Paper:

Title:

Author:

Year:

1

Applying a Conceptual Model for Developing Communication Strategies for Three Different Firms

Keywords: Marketing, communication strategy, marketing mix, customers, promotion

Peter Engholm

2000

2

Would Monash University Be A Good Venue To Open A Nightclub?

Keywords: Marketing research, Monash university, Australia, nightclub

Peter Engholm

2000